Storytelling is not fiction.
Manipulating facts or departing from brand values ​​can damage credibility.

Storytelling is not fiction.

Manipulating facts or departing from brand values can damage credibility. A few years ago, two Brazilian companies excelled in glamorizing their stories: the handmade ice cream brand Diletto and the…

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The narrative and the human factor.
Stories should be captivating and carried out by a character with real experiences that have a connection with the target audience.

The narrative and the human factor.

Often the history of a company is described in a list of facts, which in themselves have no appeal. They can even be inserted moderately in the narrative, but stories…

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How to get more effective results with storytelling.
A good story has always been one of the best resources for gaining someone's attention.

How to get more effective results with storytelling.

A good narrative is just the beginning of the story. This is an increasingly common scene: before we even get out of bed, we take out our smartphones and already…

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