The Motorcycle Diaries
Ernesto Guevara and Alberto Granado are travelers impacted by an unknown South America.

The Motorcycle Diaries

Freedom instinct along the paths of an unknown South America. The Motorcycle Diaries, a film directed by Brazilian director Walter Salles in 2004, is a road movie that stands out…

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Crisis management avoids major headaches.
Sabotage suffered by Johnson & Johnson has become an exemplary case of crisis management.

Crisis management avoids major headaches.

On September 29, 1982, seven people, living in Chicago, died after ingesting cyanide-contaminated Tylenol capsules, an episode that made headlines in the main media outlets of the time. The product…

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Life inside a box.

The surprising container architectureWhen American truck driver Malcolm McLean envisioned the container concept in 1937, he had in mind to eliminate the waste of time that he and his professional…

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Social media is more than interesting content.
The management of a brand's social media is essentially about connection and interactivity.

Social media is more than interesting content.

The management of a brand's social networks is essentially about connection and interactivity. Just like personal relationships in the physical world, contact on social networks must be humanized, bidirectional, deliver…

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Para reduzir o impacto de uma crise é preciso estar preparado.
Crise se refere a todos os eventos que podem atingir a imagem da empresa perante os seus públicos.

Para reduzir o impacto de uma crise é preciso estar preparado.

Imprevistos não tem este nome por acaso e alguns danos são irreparáveis. Mas uma empresa com um plano de gestão de crises tem condições de reduzir sua extensão, se recuperar…

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The new old generation.
Today, advances in medicine have increased people's life expectancy so much that there is already a new age segmentation counted from the age of 60: young elderly, old elderly and very old elderly.

The new old generation.

Hope I die before I get old When he wrote this sentence in 1965, Pete Townshend was 20 years old, and his generation was the first to break with the…

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