Social media is more than interesting content.
The management of a brand's social media is essentially about connection and interactivity.

Social media is more than interesting content.

The management of a brand's social networks is essentially about connection and interactivity. Just like personal relationships in the physical world, contact on social networks must be humanized, bidirectional, deliver…

Continue Reading Social media is more than interesting content.
KPI – How to correctly evaluate digital marketing.
With the right KPIs, it is possible to evaluate the results of all stages of a digital marketing strategy at a specific period and frequency.

KPI – How to correctly evaluate digital marketing.

"What can be measured can be improved" - Peter Drucker. One of the characteristics of Digital Marketing is that it is fully measurable and all online actions can be measured,…

Continue Reading KPI – How to correctly evaluate digital marketing.
Design thinking creates value and drives growth.
A project that uses Design Thinking prefers simple to complex, gives aesthetics the same weight as functionality, creates elegant solutions, and is focused on the user experience.

Design thinking creates value and drives growth.

Design Thinking is a methodology commonly used by designers to address complex problems, through collaborative work that visualizes different angles and perspectives to create innovative solutions.A project that uses Design…

Continue Reading Design thinking creates value and drives growth.