Design Thinking is a methodology commonly used by designers to address complex problems, through collaborative work that visualizes different angles and perspectives to create innovative solutions.
A project that uses Design Thinking prefers simple to complex, gives aesthetics the same weight as functionality, creates elegant solutions, and is focused on the user experience. In addition, Design Thinking is essentially action-oriented, where the focus of thought is not the problem but the solution.
In general, its implementation follows the following sequence of steps:
• Data collect;
• Exploration of current needs;
• Synthesizing learning into insights and patterns;
• Generation of prototypes to test these ideas on the market;
Design Thinking can be applied not only in the creation of better products, but also in the innovation of business models and work processes, allowing a greater achievement of value, since with this methodology it is possible to create a structural procedure to improve the innovation process and prepare a solid and creative platform for launching great ideas.
Design thinking is a tool that creates value and drives growth, since its implementation translates into real applications in the market.