Storytelling is not fiction.
Manipulating facts or departing from brand values ​​can damage credibility.

Storytelling is not fiction.

Manipulating facts or departing from brand values can damage credibility. A few years ago, two Brazilian companies excelled in glamorizing their stories: the handmade ice cream brand Diletto and the…

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Storytelling must be linked to brand values.
Telling a good story is an efficient way to assign meaning to value propositions, build identities and generate empathy with the public.

Storytelling must be linked to brand values.

Philip Kotler has been signaling for some time that brands transcend the consumer market, becoming political, cultural, and socioeconomic phenomena. That marketing is in a scenario where the focus should…

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The narrative and the human factor.
Stories should be captivating and carried out by a character with real experiences that have a connection with the target audience.

The narrative and the human factor.

Often the history of a company is described in a list of facts, which in themselves have no appeal. They can even be inserted moderately in the narrative, but stories…

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How to get more effective results with storytelling.
A good story has always been one of the best resources for gaining someone's attention.

How to get more effective results with storytelling.

A good narrative is just the beginning of the story. This is an increasingly common scene: before we even get out of bed, we take out our smartphones and already…

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