Social media is more than interesting content.
The management of a brand's social media is essentially about connection and interactivity.

Social media is more than interesting content.

The management of a brand's social networks is essentially about connection and interactivity. Just like personal relationships in the physical world, contact on social networks must be humanized, bidirectional, deliver…

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O valor da moeda social no compartilhamento de conteúdo.
As pessoas tem prazer em divulgar marcas que as deixam bem diante dos outros.

O valor da moeda social no compartilhamento de conteúdo.

As pessoas tem prazer em divulgar marcas que as deixam bem diante dos outros. É da natureza humana compartilhar experiências, opiniões, aquisições e conquistas, e isso se manifesta desde a…

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Benefícios dos jornais online para a geração de mídia espontânea.
Com a diversidade de plataformas, o público consome notícia a qualquer hora e em qualquer lugar que queira.

Benefícios dos jornais online para a geração de mídia espontânea.

Em fevereiro de 2019, a Demanda, empresa brasileira de pesquisas de mercado divulgou os resultados do estudo Global Media que mostraram que 89% dos brasileiros consomem notícias por meios eletrônicos.…

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How to reduce costs and sell more with Inbound Marketing.
In Inbound Marketing, serving content on digital channels, and hiring an online campaign costs a fraction of the conventional method.

How to reduce costs and sell more with Inbound Marketing.

The scenario has changed and strategies need to change as well. More important than an economic crisis is a change in consumer behavior. People no longer want to be interrupted…

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KPI – How to correctly evaluate digital marketing.
With the right KPIs, it is possible to evaluate the results of all stages of a digital marketing strategy at a specific period and frequency.

KPI – How to correctly evaluate digital marketing.

"What can be measured can be improved" - Peter Drucker. One of the characteristics of Digital Marketing is that it is fully measurable and all online actions can be measured,…

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Como obter mais conversão em vendas com palavras-chave de cauda longa.
Palavras-chave de cauda longa, além de possuir menor procura, reforçam a busca e atraem público qualificado com maior chance de conversão.

Como obter mais conversão em vendas com palavras-chave de cauda longa.

Quer vender mais? Que tal ser encontrado no Google por quem deseja consumir? Quando elaboramos a estratégia de marketing de conteúdo com foco em vendas, a primeira ideia que temos…

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Design thinking creates value and drives growth.
A project that uses Design Thinking prefers simple to complex, gives aesthetics the same weight as functionality, creates elegant solutions, and is focused on the user experience.

Design thinking creates value and drives growth.

Design Thinking is a methodology commonly used by designers to address complex problems, through collaborative work that visualizes different angles and perspectives to create innovative solutions.A project that uses Design…

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How to get more effective results with storytelling.
A good story has always been one of the best resources for gaining someone's attention.

How to get more effective results with storytelling.

A good narrative is just the beginning of the story. This is an increasingly common scene: before we even get out of bed, we take out our smartphones and already…

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